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Teens Curb Spending—But Not on Beauty: Piper Sandler

Self-reported spending falls 1% but beauty spending is robust with ELF and Sephora among the shining stars.

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By: Christine Esposito

Editor-in-Chief

Piper Sandler Companies has released findings of its 46th semi-annual Taking Stock With Teens survey, and it appears these consumers are tightening their belts when it comes to spending. According to the survey, which is conducted in partnership with DECA, teen “self-reported” spending was down 1% year over year to $2,316—something that not been seen in Piper Sandler’s survey since before the covid pandemic.  This latest survey was conducted from September 4–27, 2023. “Our survey points to...

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